Facebook is shaking up its efforts to connect a billion new users to the internet (FB)

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  • Facebook is shaking up its efforts to connect the so-called “next billion” internet users, especially those in emerging markets.
  • All its connectivity projects are being grouped under a single umbrella, Facebook Connectivity, which has a new boss.
  • The Silicon Valley company’s efforts haven’t always gone smoothly.

There’s changes afoot at Facebook’s wildly ambitious efforts to connect the so-called “next billion” internet users, who are expected to mostly come from emerging markets. 

On Friday, the social networking firm revealed that it is bringing all its connectivity efforts together under one umbrella — called, aptly, Facebook Connectivity. It has also hired an executive from wireless firm Ruckus Networks to lead the program, Dan Rabinovitsj.

“Let’s get the next billion people on the internet!” his LinkedIn job description now reads.

The news was first reported by tech news site CNET, which spoke to Yael Maguire, the VP of engineering for Connectivity, about the shakeup. 

“There’s no silver bullet for connecting the world,” Maguire told CNET. “There isn’t going to be a magic technology or business plan or single regulatory policy change that’s going to change this.

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