- Netflix is testing ads for its original content in between TV episodes, the company confirmed to tech-website ARS Technica.
- Netflix referred to the ads as “recommendations” it is testing.
- But Netflix users are not pleased, and took to social media this weekend to criticize the move.
Netflix isn’t calling the new ads for its original content “commercial breaks”, but that hasn’t stopped subscribers from voicing their displeasure.
The company confirmed to tech-website ARS Technica on Friday that it is testing promos for its original shows and movies in between TV episodes while users are binging.
“We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” Netflix said.
According to ARS Technica, Netflix confirmed that the promos are skippable, which counters at least one significant Reddit claim from the UK that they are not.
The statement continued: “A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.”