Investment in the next big thing in computing is cooling off — except for one super-hyped startup that few are sure of

magic leap shaq

  • Magic Leap, an insanely hyped augmented reality startup, is regularly pulling in hundreds of millions of dollars in funding.
  • But investment in the broader augmented reality and virtual reality industry is flatlining.
  • New data shows how over the past three years, investment in the AR/VR space — excluding Magic Leap — has stayed fairly steady.

Investment in two fields that promise to be the next big thing in computing — augmented and virtual reality — has exploded over the last year or so, frequently hitting highs of more than half a billion dollars a quarter.

But when you remove Magic Leap, one of the buzziest startups in the space, from the analysis, it’s a very different story.

New data from analytics firm CB Insights, as highlighted in a research note by Goldman Sachs analysts, indicates that funding in the space has effectively stalled at around the $100 million mark for the last four quarters running — with the exception of Magic Leap. 

Virtual reality is all about building virtual worlds and immersive, 365-degree headsets and hardware that let users experience it like they’re really there.

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