You may remember how Uber laid out its ambitions to become a multi-modal transportation company back in April with the announcement of Uber Rent, preceded by a $200 million acquisition of bike-share startup JUMP. Now, Uber is making it easier to access those modalities with the addition of Mode Switch, Uber CEO Dara Khosrowshahi announced at TechCrunch Disrupt San Francisco today.
The idea is to further hook people into the Uber app by offering a variety of transportation options, and ultimately have your phone replace your car.
Before, you can see how the options for rentals and bikes were much more hidden in the app.
Uber first partnered with JUMP in January to enable people to book bikes within the Uber app. Then, in July, Uber put some money behind its ambitions to get into scooters when it participated in a $335 million funding round in Lime. As part of the deal, Uber will add Lime’s electric scooters to its app.
Currently, Uber offers JUMP bikes in Austin, Denver, Sacramento, Chicago, New York City,