While Facebook is still insanely popular, its use by teenagers has dropped in recent years. If this trend continues, eMarketer predicts that by 2022, teenage use of Facebook will drop by another 2.2 million.
So, if teenagers are leaving Facebook for pastures new, where are they going, and why? In this article we look at the social media apps teenagers are actually using, and what makes them so popular with today’s youth.
Where Teens are Going: The Breakdown
According to the Pew Research Center, as of 2018, YouTube, Instagram, and Snapchat are the most popular social platforms for teenagers.
Here’s the breakdown of how teenagers use social media:
- 85% are on YouTube
- 72% use Instagram
- 69% are on Snapchat
- 51% still use Facebook
- 32% like Twitter
- 9% post to Tumblr
- 7% are Reddit users
Pew notes that since 95 percent of teenagers have a smartphone or access to one, this at least partially drives what social networks they gravitate towards. Almost half of teens (45%) told Pew that they’re online “almost constantly”.