Apple does not seem to mind using leaked photos of the iPhone XS in its official marketing (AAPL)

iphone xs

  • On August 30, Apple blog 9to5Mac published an official marketing photo of the new iPhone XS and XS Max two weeks before Apple unveiled the new iPhones to the public.
  • During its keynote presentation on Wednesday, Apple used the same photo of the iPhone XS that was leaked by 9to5Mac, and that same photo is also the first thing you see when you visit Apple.com.
  • Apple doesn’t like leaks, or leakers, so it’s strange the company didn’t choose another photo for its marketing, as it’s a continual reminder that the photos leaked earlier were indeed the real deal.

On August 30, a small blog known for breaking Apple news called 9to5Mac published the biggest Apple scoop of the year: It managed to obtain the names of the next-generation iPhones, the iPhone XS and XS Max, as well Apple’s official marketing photos of those phones. (That same day, 9to5Mac also published the first official photos of the Apple Watch Series 4.)

apple iphone xs scoop

Thirteen days later, Apple held its big iPhone unveiling in Cupertino, California. And while it confirmed everything in 9to5Mac’s scoop,

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