Amazon’s Alexa can now act on ‘hunches’ about your behavior

Amazon’s big hardware event isn’t all about hardware —although there are plenty of those too. Amazon also talked about how it’s making its virtual assistant Alexa smarter and more intuitive about human behavior, particularly when there are lots of connected smart home devices to tap into.

Amazon announced at the event Thursday a feature called Alexa Hunches, a new feature that allows the virtual assistant to follow cues about a user’s behavior and make suggestions. This all starts with a deep neural network, a form of AI that mimics the way a brain is wired and functions, that allows Amazon to understand behavior.

For now, “Hunches” is focused on the smart home because connected devices like smart lights or seciurity cameras give Alexa the data it needs to make the kind of judgment calls the human brain is capable of. For instance, a user might say “Good night, Alexa” or “Alexa, set an alarm.” And Alexa, which has heard these commands daily, will tap into all that behavioral data and follow a hunch. Alexa might respond with something like “Hey, I think that you left the porch light on, would y

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