In terms of snaffling internet data, Netflix has everyone else beaten hands down. Netflix is also contributing to video being the biggest drain on bandwidth overall, which, given how many cat videos we all watch, should come as a surprise to absolutely no one.
We know all of this thanks to The Global Internet Phenomena Report from Sandvine [PDF]. Which has drawn data from 150 fixed and mobile operators worldwide. Sandvine claims that this represents “a statistically significant segment of the internet population.”
Stop Watching Videos of Cats
Video as a whole accounts for 58 percent of downstream traffic on the internet. A rise of 22 percent. Video beats web browsing into second place (on 17 percent), with gaming in third (on 8 percent), and social in fourth (on 5 percent).
Netflix by itself accounts for 15 percent of downstream traffic. HTTP media streams, which are embedded videos and other nonspecific video applications, take second place with 13 percent. And YouTube settles into third place with 11 percent.
The 2018 Global Internet Phenomena report is available now!
— Sandvine (@Sandvine) October 2,