- Apple has put more than $1 billion into producing original content, and has signed deals with big names like Oprah Winfrey, Steven Spielberg and Kristen Wiig.
- As part of its larger digital TV strategy, the company has reportedly been developing its own video streaming service where customers can also access their other subscription services, too.
- With the streaming service’s launch, Apple’s original content will be available for free to all iPhone and iPad owners, CNBC reports.
Apple is planning to make its original TV and movie content free to anyone with an iPhone or iPad, CNBC reports, as part of the company’s foray into building its own digital video streaming service.
The company has put more than $1 billion into production of original programming, which includes 19 TV shows without an official release date, as well as two series that ran last year. The content will be available to watch on the Apple TV, as well as the pre-installed TV app on the iPhone and iPad, which is being redesigned as a one-stop-shop for all your various digital TV subscriptions, as Bloomberg reports.