Cheddar buys a user-generated content biz, Rate My Professors, from Viacom

Streaming news company Cheddar announced this morning it’s acquiring Rate My Professors, the Viacom-owned site where students go online to rate and review their professors and schools across the U.S. The site, founded in 1999, has become something of a staple on the web, and by its nature it attracts the young demographic that Cheddar itself is also after.

According to Cheddar, Rate My Professors is being used by more than 6 million college students per month, who write an average of 125,000 new professor and class ratings monthly. Seasonally, these figures peak at 7 million and 300,000, respectively.

The site traffic has been steadily growing year-over-year, and it now boasts 20 million total ratings across 1.8 million professors. Its iOS app has thousands of reviews, and a 4.8 star rating, as well.

Cheddar already has big plans for its new purchase, promising a site redesign and a set of features for professors, it says.

“Rate My Professors is a trusted tool for millions of students each month; we’re excited to redesign the site, improve the user experience, and offer students a better toolset to search, evaluate and compare professors” said Eric Harris,

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