Epic Games, the creator of Fortnite, raises $1.25 billion

It pays to have the most popular game in the world.

Epic Games, the creators of the runaway gaming smash hit Fortnite, have raised $1.25 billion in a new round of financing.

via GIPHY

It’s been 20 years since Epic Games first released its Unreal game development engine in concert with its first free-to-play, first person shooter, Unreal. Since then, the company has been releasing free-to-play games as a loss leader to show off what its powerful development toolkit can do.

Now, with the insane success of Fortnite, the company has flipped the script.

Since Fortnite became the thing that nearly every gamer in the world plays, the company has slashed prices on the Unreal game engine even as it keeps upgrading the technology.

Fortnite maker Epic Games beefs up its Unreal game engine in new update

And the company has been plowing that cash back into the community to support esports tournaments with a $100 million prize pool to support competitive Fortnite gamers.

Epic Games will pump $100 million into Fortnite eSports competitions

The company’s game has become the kind of old-school cultural phenomenon that one rarely sees in the fractured age of internet silos.

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