Disney Imagineering animatronics wizard Dr. Martin Buehler is a legend in the robotics world. His work leading development of the galloping Big Dog quadruped at Boston Dynamics both inspired and terrified a new generation of makers. But after playing in the worlds of fantasy and science fiction that consumers can’t buy, Buehler has been poached to work on something much more tangible. In fact, it’s edible. He’s joining burger-making robot startup Creator as VP of engineering.
“It was a great experience working on experimental validation [at Boston Dynamics]” Buehler tells me, “But one of the things I really value at Creator is the immediacy of real impact to real people. With burgers being such a big segment of the food market, we have the potential to touch millions of people.” Creator opened its first restaurant to the public in September, selling San Franciscans gourmet hamburgers at a surprisingly low $6 price tag by replacing a kitchen full of cooks with a massive, transparent robot.
Formerly known as Momentum Machines, Creator has raised over $24 million according to SEC filings. It hopes to make fast-food healthier, tastier, and cheaper by saving money on labor to replace preserved ingredients with premium,