In addition to plans to launch its own Netflix rival, Disney+, next year, the company says it also plans to increase investment in its other streaming service, Hulu. Thanks its buyout of 21st Century Fox, Disney now own 60 percent of the TV streaming service, which it gives it “considerable say” in how Hulu is run, noted Disney chairman-CEO Bob Iger on this week’s earnings call with investors. He said the plan now is to invest in more original content for Hulu and expand the service internationally.
Disney would also be open to acquiring more of a stake in Hulu, the CEO later said.
Disney sees the value in both Hulu’s IP and talent, particularly on the television and movies side, Iger told investors. And it plans to use the television production capabilities of the now combined company to “fuel Hulu with a lot more original programming,” he added. This, Disney believes, will help make Hulu more competitive in the marketplace.
“Given the success of Hulu so far in terms of subscriber growth and the relative brand strength and other things too like demographics, we think there’s an opportunity to increase investment in Hulu notably on the programming side,” Iger said.