With B/R Kicks, Bleacher Report is betting the hype around streetwear can fuel its next business

BRKicks

  • Bleacher Report wants to capitalize on the rise of streetwear brands like Supreme.
  • The Turner-owned media company is building its Instagram account B/R Kicks into a full-fledged business.
  • It’s starting with a shoe drop and has plans for other events, video, and e-commerce.

Bleacher Report wants to capitalize on the buzzy rise of streetwear culture embodied in brands like Supreme.

Two years ago, Turner-owned Bleacher Report launched B/R Kicks, an Instagram account devoted to athletes and their shoes. Today the account has 1 million followers and is followed by stars like LeBron James, Kevin Durant, and Justin Timberlake. Now, Bleacher Report is trying to make B/R Kicks into a full-fledged business, starting with its first event, The Drop Up, December 7, which will mimic the limited-edition product release drops that streetwear brands use to build hype for their products.

At the free event in New York City’s Chelsea neighborhood, sneakerheads can gawk at a new shoe being dropped by Adidas; learn how to personalize their shoes from shoe customizers Mache and Ubiqlab; and buy T-shirts and hoodies from B/R Kicks and other brands,

 » Read More

Loading...

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

Comments

comments

Grab invests $100M into India’s OYO to expand its budget hotel service in Southeast Asia

Grab invests $100M into India’s OYO to expand its budget hotel service in Southeast Asia

How to Train Your Dragon 3 is inspired by The Revenant. Wait, what?     – CNET

How to Train Your Dragon 3 is inspired by The Revenant. Wait, what? – CNET