US media companies are looking to India as the next battleground, and some have already made huge investments

sacred games

  • Media giants are looking to further ties in India, where the mobile economy is booming.
  • News companies, like the Wall Street Journalthe New York Times and NPR have expanded staff or products in India over the past few years to cover the growth story.
  • Western companies already have big stakes in the Indian market. Twenty-first Century Fox-owned TV streaming company Hotstar is by far the biggest over-the-top TV provider in India with roughly 100 million subscribers.

As tensions with China grow deeper, media giants could look to further ties in India, where the mobile economy is booming.

Why it matters: India is one of the fastest-growing internet markets in the world. But few consumers have the disposable income to pay for multiple services, which will make it hard for some companies to conquer the country.

Background: Like many developing countries, India is mostly a mobile-only internet economy.

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