All of the major tech companies are going their separate ways, making things more difficult for regulators

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  • Investors fell in love with a basket of stocks they called FAANG (for Facebook, Apple, Amazon, Netflix, and Google) and rode those investments up a tall curve for years.
  • Policymakers and regulators found it convenient to paint a single big target on “the big tech platforms” as the spate of privacy- and election-related controversies since 2016 raised calls for government action.
  • But the closer the government looks at the companies’ problems, the harder it gets to settle on any one-size-fits-all solution.

For several years it has made sense, in some quarters, to lump together the tech giants — chiefly Google, Facebook, Apple, and Amazon, sometimes also including Netflix or Microsoft. But talking about “big tech” is beginning to offer diminishing returns.

The big picture: Industry insiders have always known that differences among these companies are as pronounced as their shared traits. The rest of the world is catching on.

Investors fell in love with a basket of stocks they called FAANG (for Facebook, Apple, Amazon, Netflix, and Google) and rode those investments up a tall curve for years.

  • But last year’s volatile market put an end to the group’s collective ascent.

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