WeWork CEO Adam Neumann has been described as an avid surfer, one who has been known to grab his board and go both in the Hamptons in Long Island, where he reportedly owns a home, as well as in Hawaii.
Maybe it’s no surprise then that WeWork is now also investing a so-called superfood company that was created several years ago by big wave surf star Laird Hamilton, who Neumann was apparently surfing alongside just last week. In a video call with Neumann on Monday, a Fast Company reporter noted that Neumann is currently sporting a a cast on one of his fingers, having broken it during the outing.
How much WeWork is investing in the startup, Laird Superfood, isn’t being disclosed, but according to the food company, the money will be used to fuel product development, acquisitions, and to hire more employees. A press release that was published without fanfare earlier today also notes that Laird Superfood products will be made available to WeWork members and employees at select locations soon.
Some of those offerings are certainly . . . interesting, including “performance mushrooms” that it says “harnesses the benefits” of Chaga,