Marc Benioff says Facebook looked like a ‘train wreck’ even before it was struck down by a series of crippling scandals

Marc Benioff and Mark Zuckerberg

  • Salesforce CEO Marc Benioff told CNBC that it was clear Facebook was a “train wreck” even before its year of scandals.
  • Benioff attacked Facebook in January 2018 at The World Economic Forum in Davos, claiming it was as addictive as tobacco and should be regulated.
  • Benioff said Sheryl Sandberg got in touch afterwards to say she would send him a “variety of materials” disproving his claims. Benioff said the materials never arrived, Facebook said they were sent.

Marc Benioff said in an interview with CNBC that Facebook looked like a “train wreck” even before it was beset by a series of crippling scandals last year.

In January 2018, the Salesforce CEO publicly attacked Facebook at the World Economic Forum in Davos, saying it needed to be regulated like the cigarette industry because its product was equally addictive.

Benioff told CNBC that he hadn’t planned to come after the social network in advance. It was conversations with hedge fund billionaire Jim Steyer and tech investor Roger McNamee, who initially was an advisor to Mark Zuckerberg but has since become one of Facebook’s most vocal critics,

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