Amazon is buying home mesh router startup, Eero

Amazon is about to expand its smart home offerings in a big way. The company just announced its intention to acquire Bay Area-based home mesh router startup, Eero. It’s a pretty clear fit for the online retailer as it pushes to make Alexa a feature in the connected home.

The move also makes sense for five-year-old Eero, which, in spite of being early to the home mesh router game and pulling in some high-profile investors, has struggled. This time last year, the company laid off 30 employees — roughly one-fifth of its work force.

Amazon’s certainly got the deep pockets, and the addition of Alexa to routers from Huawei and Netgear last year demonstrate that this category can be a viable one. It makes sense, as these coverage-extending mesh routers, like Echo Dots, are designed to be plugged into every room of the home. 

Amazon has been picking up a number of high-profile home automation startups in recent years, including Ring and Blink, as it looks to launch its own in-house Alexa smart home ecosystem. In many cases, Amazon has opted to retain the startups’ branding, which could bode well for the future of the Eero name — though the company admittedly doesn’t have the same sort of recognition as Ring. 

 » Read More

Loading...

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

Comments

comments

Amazon to acquire Wi-Fi mesh network startup Eero

Amazon to acquire Wi-Fi mesh network startup Eero

Amazon to buy wi-fi startup eero

Amazon to buy wi-fi startup eero