With version 2.0, Mixmax gets an updated editor that better integrates with the current Gmail interface and that gets out of the way of popular extensions like Grammarly. That’s table stakes, of course, but I’ve tested it for a bit and the new version does indeed do a better job of integrating itself into the current Gmail interface and feels a bit faster, too.
What’s more interesting in that the service now features a better integration with LinkedIn . There’s both an integration with the LinkedIn Sales Navigator, LinkedIn’s tool for generating sales leads and contacting them, and LinkedIn’s messaging tools for sending InMail and connection requests — and see info about a recipient’s LinkedIn profile, including the LinkedIn Icebreakers section — right from the Mixmax interface.
Together with its existing Salesforce integration, this should make the service even more interesting to sales people. And the Salesforce integration, too, is getting a bit of a new feature that can now automatically create a new contact in the CRM tool when a prospect’s email address — maybe from LinkedIn — isn’t in your database yet.