QuizUp founder launches Teatime, a mobile gaming platform with built-in video chat

At the end of 2016, Plain Vanilla founder Thor Fridriksson left the company he founded with the intent to take at least a year off of work.

His product QuizUp, a social trivia game that raised more than $40 million and said it had more than 100 million users, never truly found a way to monetize. After a few missteps, including a proposed TV deal that eventually got cancelled, Plain Vanilla was acquired by Glu Mobile for a deal reportedly valued at $7.5 million.

Fridriksson was only a few weeks into his planned yearlong vacation when he became restless and asked a few members of his core team at QuizUp — Gunnar Holmsteinn, Johann Thorvaldur Bergthorsson, and Ymir Finnbogason — to start brainstorming with him about the future of mobile gaming.

That’s where the seed was planted for what would eventually become Teatime.

“The main thing we kept focusing on, and it seems straightforward and common sense but these things often do in retrospect, is why people play games,” said Fridriksson. “One of the main value propositions of playing a game is not about the game itself but about the human interaction you have while playing with someone – talking to the people you’re playing with and seeing their reactions.”

Teatime Live is a mobile gaming platform that allows users to interact with one another,

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