Hometalk, a DIY community site with just under 10 million monthly users and over 21 million monthly visits, today announced that it has raised a $15M growth round led by NFX, with participation from WeWork founder and CEO Adam Neumann and Altair Capital.
If you’re not familiar with Hometalk, you can think of the site as kind of DIY-centric Houzz, with a focus on visuals and step-by-step guides for doing projects inside your home. Those user-written guides cover everything from fixing clogged sink drains to repairing drywall, as well as more complex home improvement projects, and can feature text, images and video.
It’s very much a community-driven site and its 17 million registered users have now created over 140,000 tutorials. In total, these have been viewed over 2.5 billion times in the last year, the company says.
Until now, the site’s revenue mostly came from advertising. Going forward, though, the company plans to expand its offerings and introduce new revenue streams. Unsurprisingly, that’s what a lot of the new funding will go towards, too. Those new revenue streams include a marketplace,