For the first time, Netflix is making its content available to another subscription media service. The company announced today it will bring segments from its popular stand-up specials, plus other original content, to Sirius XM’s new comedy station called “Netflix is a Joke,” beginning on April 15, 2019.
The station will be offered on Sirius XM’s Channel 93, and will offer highlights from Netflix stand-up specials, comedy talk shows, and other original programming, says Netflix.
This includes content from big names like Adam Sandler, Aziz Ansari, Bill Burr, Chris Rock, Dave Chappelle, Ellen DeGeneres, Gabriel Iglesias, Jerry Seinfeld, John Mulaney, Ken Jeong, Ricky Gervais, Sarah Silverman, Sebastian Maniscalco, Trevor Noah, Wanda Sykes, and others.
The channel will also introduce its own original daily show, filmed at Sirius XM’s new L.A. studios, where famous celebs and comedians will drop by to discuss pop culture and other hot topics of the day.
The deal with Sirius XM represents a notable milestone for Netflix, as it’s hasn’t before partnered with another subscription-based media company to reach a new audience with its content. It likely chose to do so in this case because Sirius XM isn’t a direct competitor.