Disney shares are up after the big reveal of its streaming service

Investors seem to think that Disney is on the right track with its plans for the new streaming service, Disney+.

On the heels of yesterday’s announcement of the streaming service’s November 12 launch date and slate of programming, Disney’s stock price is currently up 9% to $127.23 in morning trading on the New York Stock Exchange.

Ending months of speculation about what would and wouldn’t be included in a streaming package from the mouse house, yesterday’s “investor day”, satisfied public market investors that Disney’s run at the current king of streaming video, Netflix, would be credible.

Netflix shares were down slightly in morning trading, around 3.5% — or roughly $13 — to $354.50.

Disney+ streaming service launches on November 12, with a price of $6.99 per month

For stock market watchers, the big question was going to be pricing and on that front, Disney’s service didn’t disappoint. Although the streaming offering from Disney’s entertainment juggernaut was more about moving cash out of one pocket instead of another for most American consumers, as Matthew Ball, a media analyst and the former head of strategy at Amazon Studios,

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