- Tesla CEO Elon Musk spends a lot of time on Twitter — as do his fans and critics.
- That combination has made Tesla one of the most talked-about companies online.
- A community known as $TSLAQ is betting on the company’s death and have found much success in irritating the billionaire executive.
- Business Insider spoke with a half-dozen outspoken Tesla fans — both bulls and bears — to piece together how Tesla garnered its fandom. They say the company is “perfect” for this kind of discussion.
- Visit BusinessInsider.com for more stories.
When Tesla employee Carlos Aranda got hurt and couldn’t do his assigned job at the company’s Fremont factory, he did what hundreds of thousands of Americans have done to pay for costly medical bills: He turned to the kindness of strangers for help.
Two days after Aranda created a GoFundMe page to “stay afloat,” as he put it, an anonymous Twitter account adorned with a cane-wielding, mustachioed avatar posted a link to his fundraiser.
“Let’s show Carlos what $TSLAQ is all about,”