Silicon Valley Has Invented Shoes

The first time I tried on a pair of Allbirds sneakers, I was in the brand’s San Francisco boutique, sitting on a gently curved wooden stool designed to tip forward in aid of shoe-changing. The stool was created by the same people who design the start-up’s shoes, and it made me feel the same combination of familiarity and irritation: Do we really need tech to disrupt the established technology of stools and sneakers?

My answer, after sitting on the stool and trying the shoes, is a begrudging, contemptuous “sometimes.” The tip forward helped. And the shoes, I silently admitted to myself, were astonishingly comfortable.

Allbirds has been selling sneakers made from environmentally friendly materials since 2016. The brand’s most recognizable style is its Runner, which looks a lot like a logo-free, work-appropriate version of Nike’s popular Roshe One. It’s what a running shoe needs to be in order to fly under the radar in an office.

In theory, I should be the brand’s ideal customer: I hate uncomfortable shoes, I work in an office with a vaguely casual dress code, and I’ve owned several pairs of Roshe Ones. I’m a member of the digital creative class in which Allbirds has found its most dedicated market,

 » Read More

Loading...

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

Comments

comments

Tencent’s latest investment is an app that teaches grannies in China to dance

Tencent’s latest investment is an app that teaches grannies in China to dance

Daily Deals: An Xbox One S + Battlefield V for $170, a Google Pixelbook for $619, a 23.8″ Monitor for $85, and More

Daily Deals: An Xbox One S + Battlefield V for $170, a Google Pixelbook for $619, a 23.8″ Monitor for $85, and More