Amazon is pushing for one-day Prime shipping

Yesterday Amazon managed to beat out Wall Street’s already optimistic expectations with another record quarterly revenue. In amongst its victory laps, the company announced intentions to shift its free two-day Prime shipping to one-day.

The move has been a holy grail for the company, which has already pushed parcel services and its own fulfillment centers to their seeming limits with the promise of a two-day turn around. While some one-day and even two-day options do exist on certain offerings (and in other locales like France, Germany, Netherlands), an across the board push to one day delivery in the States is a massive undertaking.

Amazon CFO Brian Olsavsky notably hedged his bets a bit with his language. Amazon isn’t committing to a timeframe, instead the exec stated that the e-commerce giant is “currently working on evolving” the program. That statement along was enough to ruffle Wall Street, hitting chief competition Target and Walmart right in the stock ticker, leaving them scrambling to respond (an on-going trend over the past decade or so).

Amazon has notably been building out its fulfillment centers. We recently took a trip to the company’s massive JFK8 warehouse in Staten Island,

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