How to scale a start-up in school

Julianna Keeling
Contributor

Julianna Keeling is the founder of Terravive (sustainable packaging company). Formerly Product at Juicero.

If you’re serious about starting and scaling your business in school, treat your time in school like an extended incubator. While you may experience high levels of academic stress, your “real world” financial stress and transition to adulthood are buffered.

Understand why you’re in school

The key advantage of starting your business in school is that you have the time to test different ideas and evaluate which idea generates traction without high stakes. You will also gain key subject matter and operational knowledge that you can carry throughout your career.

The challenge of starting a business in school is that it is not easy to devote adequate focused energy to the growth of that business. Student founders cannot attend to the needs of their business whenever they feel like it. It’s a 24/7, 365 job that needs to be managed on top of rigorous schoolwork.

When I started Terravive, I spent at least 4-5 hours throughout each day speaking with our partners and customers and solving problems. Sometimes you must leave class and drop everything to put out fires.

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