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A YouTuber whose Tesla videos have over 30 million views breaks down how to create an ‘information gap’ with your title and thumbnail to boost your click-through rate

  • Paying close attention to your YouTube titles and thumbnails is critical if you want people to click on them, according to Ben Sullins, who makes videos about Tesla and electric vehicles.
  • Sullins’ strategy is to create an ‘information gap’ by posing a question the viewer wants answered.
  • Sullins has over 200,000 subscribers, and his videos have received over 38 million views.
  • Visit Business Insider’s homepage for more stories.

Scrolling through YouTube can be overwhelming. Even if you know you’re looking for a workout routine or investing tips, the sheer number of options makes it tricky to choose what to watch. Just as tricky: Figuring out how to get viewers to click on your video, among a sea of alternatives. 

Ben Sullins, who makes videos about Tesla and electric vehicles, pays careful attention to the titles and thumbnails on his videos to make sure viewers don’t scroll past them.

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“It almost should be, you have an idea for a video, and you figure out the title and the thumbnail first before anything, before you shoot the video, before you script the video,” Sullins said in an interview with Business Insider.

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