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Apple TV Plus’ ‘Defending Jacob’ is a hit, but data suggests subscriber growth is sluggish

  • Apple TV Plus sign-ups in March and April were no greater than February sign-ups, according to the research company Antenna, suggesting that the streaming service’s subscriber growth is slow compared to others during the coronavirus pandemic.
  • But audience demand for Apple’s original TV shows has grown since March, according to Parrot Analytics, particularly its breakout hit, “Defending Jacob.”
  • Viewers of the series aren’t watching other Apple originals on the platform, though, Parrot data suggests.
  • Apple has recently bought old TV shows and movies to grow a library of licensed content, according to Bloomberg, but it may not be enough to break out in a crowded sea of streaming services with more bang for the buck. 
  • Visit Business Insider’s homepage for more stories.

With people stuck at home due to the coronavirus pandemic, streaming is on the rise.

Disney Plus and Hulu are likely the services seeing the biggest gains in US subscribers since the outbreak began, according to a recent survey from TV analytics firm EDO (the former has gained over 54.5 million subscribers since launching in November, and the latter had more than 30 million as of February).

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