EE has confirmed plans to cut ties with high street retailer Carphone Warehouse. That means EE SIM cards and smartphones running on the hugely-popular mobile network will no longer be available in the shop. Carphone Warehouse, which is officially known as Dixons Carphone following the merger with Dixons back in 2014, has hosted EE contracts and SIM cards in its stores for almost two decades.
In a statement, EE said it had not been an easy decision but it was one that had to be made after “many months of challenging discussions and negotiation”. A spokesperson for BT, which owns and operates EE, added: “After more than 20 years of close partnership, we have taken the hard decision to not renew our EE Mobile contract with Dixons Carphone, and shift our focus and investment to growth in our own stores and online channels. However, as our strategy moves toward convergence and our focus on customer value and retention increases, we will be resetting our distribution strategy to prioritise sales and service in our own channels.
“Dixons Carphone has been a great partner for many years, and we thank the team for all the work they have done with us helping to grow our business,