- Facebook said it will allow US political candidates to sponsor branded content on Instagram, as long as they follow certain guidelines that brands currently have to adhere to.
- In a statement to Business Insider, Facebook said “there’s a place for branded content in political discussion on our platforms,” and that it will allow content as long as the influencers who post the sponsored content disclose it through specific tools on the platform.
- The policy comes after The New York Times reported that Mike Bloomberg’s presidential campaign was paying meme accounts to post campaign ads in the form of self-deprecating memes.
- Visit Business Insider’s homepage for more stories.
Facebook will allow influencers on Instagram to post sponsored content paid for by political campaigns, as long as they clearly label the posts as branded content, the company said in a statement.
Influencers who post content on Instagram that is sponsored by political campaigns will have to use the platform’s “branded content tool” to clearly label the post as sponsored, Facebook told Busines