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Fitness influencers have seen a surge in sales of direct-to-consumer workout services, as brand deals slump amid the coronavirus pandemic

  • As more people seek at-home workout alternatives amid the coronavirus pandemic, fitness influencers on Instagram and YouTube have seen a spike in engagement and in direct-to-consumer sales. 
  • These membership-based programs don’t require fancy equipment and are offered in the form of an app or virtual program online.
  • Business Insider spoke to some top fitness influencers on how their businesses have been impacted by the coronavirus pandemic.  
  • Click here for more BI Prime stories.

Fitness influencer Katie Dunlop — who created the at home-workout program and app, Love Sweat Fitness — has been filming live content on Instagram for her 392,000 followers almost every day this past week. 

Usually, Dunlop only goes live once or twice a month, she told Business Insider. But as more people seek at-home workout alternatives amid the coronavirus pandemic, fitness influencers on Instagram and YouTube like Dunlop have seen a huge increase in demand for their services.

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“There’s been a really interesting shift with people being forced to workout at home who maybe aren’t used to it,” she said. “We’ve seen a huge growth in the consumption of our content,

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