Fujifilm is taking the guesswork out of shooting great analog instant-film photos with the Instax Square SQ1. That’s a good thing because instant film isn’t cheap — about 60 to 70 cents per print — and the last thing you want is a poorly exposed shot.
The $120 Square SQ1 trades the 3.4 by 2.1-inch (86 by 54 millimeter) prints of the company’s Instax Mini cameras for square 86 by 72 mm film (3.4 by 2.8 inches). The actual picture portion measures 62 mm square (2.4 inches). I prefer this size simply because I find it easier for framing shots, especially for selfies. International prices aren’t available, but $120 is about £90 or AU$160.
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Like the Instax Mini 11 announced earlier this year, the SQ1 will automatically adjust shutter speed and flash output according to ambient light conditions. From my test shots, the exposure adjustment was reliable, but you have to be prepared for the flash to go off when you might not expect it.