Instagram is finally bringing direct messages to the web. Starting today, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which should be useful for businesses, influencers, and anyone else who sends lots of DMs, while also helping to round out the app’s experience across devices. Today’s rollout is only a test, the company says, and more details on a potential wide-scale rollout will come in the future.
The direct messaging experience will be essentially the same through the browser as it is on mobile. You can create new groups or start a chat with someone either from the DM screen or a profile page; you can also double-tap to like a message, share photos from the desktop, and see the total number of unread messages you have. You’ll be able to receive desktop DM notifications if you enable notifications for the entire Instagram site in your browser. Instagram says it’ll “continue to iterate” on this during the test.
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When asked why Instagram prioritized web DMs over something like an iPad app, a company spokesperson referred The Verge back to i