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Post Malone joined the ranks of male celebs trying to capture the millennial market of rosé drinkers this summer. It all says a lot about the generation’s thirst.

  • A number of male household entertainment names have been cashing in on millennials’ famed thirst for rosé.
  • In June, Post Malone launched a rosé called Maison No. 9.
  • Prior to that, Instagram personality The Fat Jewish and “Bachelor” alum Colton Underwood also launched their own rosé brands.
  • Rosé appeals to millennials of all genders because of the lifestyle it evokes, Susan Kostrzewa, editor-in-chief of Wine Enthusiast magazine, told Business Insider.
  • Bro’s in rosé — or brosé — is also a subset of the growing number of celeb ventures into booze brands.
  • Visit Business Insider’s homepage for more stories.

The ultimate food and wine pairing is a bottle of rosé with chicken fingers and french fries. 

That’s if you’re dining with rapper Post Malone, who launched a rosé called Maison No. 9 in June. As he told The Wall Street Journal, the crisp wine “pairs perfect with the sunset” and sometimes with “a nice, hot American chicken strip.” 

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Malone is known for his record-breaking hit singles like “Rockstar”

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