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Sales surge for fitness influencers, the coronavirus changes YouTube viewing habits, and Rihanna’s TikTok house closes

Welcome to this week’s Influencer Dashboard newsletter!

This is Amanda Perelli, writing to you from my desk at home, and here’s an update on what’s new in the business of influencers and creators.

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This week, I spoke to fitness influencers on Instagram and YouTube who said they’ve experienced a surge in sales of direct-to-consumer workout services this month, as more people seek at-home workout alternatives amid the coronavirus pandemic. 

This increase in engagement and sales has protected their incomes, as brand deals slump, they said. 

I spoke to fitness influencer Katie Dunlop, who created the at home-workout program and app, Love Sweat Fitness. She has been filming live content on Instagram for her 392,000 followers almost every day this past week, compared to her usual once or twice per month. 

“There’s been a really interesting shift with people being forced to workout at home who maybe aren’t used to it,” she said. “We’ve seen a huge growth in the consumption of our content, downloads of our mobile app.”

Influencer Hanna Coleman said she’s seen a 62% spike in sales for her $30.00 (usually $60.00) at-home workout guide this month.  

 » Read More

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Written by Business Insider

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