- Sony is struggling to keep the cost of manufacturing for its upcoming PlayStation 5 down, sources within the company told Bloomberg.
- Specifically PlayStation is contending with a scarcity for parts also in demand from the smartphone industry.
- PlayStation insiders said exactly where the company prices the PS5 will depend on where rival Microsoft prices its next-generation Xbox, the Xbox Series X.
- Some PlayStation staff are recommending the company sell the console at a loss if necessary and rely on subscription services to bring in extra revenue.
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Sony is struggling with growing manufacturing costs driving up the cost of its next-generation console the PlayStation 5, Bloomberg reports.
The PS5 is due to come out in the holiday season of next year, marking the next generation of console gaming alongside Microsoft’s next-gen console the Xbox Series X.
Sources with knowledge of the matter told Bloomberg the PS5 currently costs $450 per unit — which would mean a minimum retail price of $470 to ensure a profit similar to that of PlayStation’s current consoles.