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The US Army’s attempts to recruit Gen-Z gamers on Twitch is predatory and problematic

  • The Army and Navy are targeting gamers for recruitment on Twitch.
  • Many Twitch users are young members of Gen Z, so the military’s use of video games as a recruiting tactic is problematic and predatory.
  • This is an opinion column. The thoughts expressed are those of the author.
  • Timmy O’Connell is a freshman college student from Alexandria, VA.
  • This is an opinion column. The thoughts expressed are those of the author.
  • Visit Business Insider’s homepage for more stories.

Over the past few years, multiple branches of the US military have moved their advertising focus towards the esports and video game streaming world. Both the US Army and Navy have decided to dip their toes into the gaming industry, and both have created esports teams to stream content on the live streaming platform Twitch.

While the military has said the move into gaming is simply to connect with a younger generation, in reality it is an attempt to glorify war through video games to bring in new young recruits. And it’s become clear that this process is misleading,

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