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What Happens When You Get Famous Off One Song?

MILTON KEYNES, England — Last summer, a teenager named Tom Austin decided on a whim to record a rap song. He’d never made music before. But even as he was writing down lyrics — picking out references from an iPhone note of random stuff he’d been keeping — he was strangely sure of himself.

“I don’t want to sound bigheaded,” he said, “but I knew it would do bits.” (Translation: Mr. Austin knew the song would connect widely.)

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The result was “Mary Berry,” a delightful, deadpan ode to life in small-town Britain. The title is a nod to the 84-year-old former “Great British Bake Off” co-host. In the song, Mr. Austin says he “needs a girl like” Ms. Berry; he defeats a local man in badminton; pulls out a secret Android cellphone; performs his own circumcision; threatens to fight the TV host Piers Morgan; flexes his discount Slazenger sneakers; and announces, “Top thing on my bucket list is to slide tackle the Queen.” For his rap alter-ego he borrowed the name Niko Bellic, an Eastern European gangster character from the video game Grand Theft Auto IV.

As Mr. Austin later wrote on Instagram: “I decided to make a song within like 2 days and then 3 weeks later I signed a deal for it,

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